← All courses

Digital Marketing

Email & Content Marketing

Run campaigns that actually move the needle.

Duration
4 weeks
Format
3 live sessions per week + real client campaigns in weeks 4–8
Track type
Short
Open seats
Next cohort soon
Apply for this course →See cohort calendar

About this course

Why students take this

Email and content marketing are the two channels that scale without paying for every click. This 4-week intensive is for marketers, founders, and freelancers who want to build owned audiences.

We cover newsletter strategy from list growth to deliverability, content calendars that actually get written, the AI-assisted workflow that 10x's output without losing voice, and the metrics that matter (open rate, engagement, conversion).

Four weeks · two deliverables

  • A 12-week content calendar for a real business
  • A newsletter system: signup, welcome series, weekly cadence
  • Brevo / Mailchimp / Beehiiv tooling — pick what fits
  • AI workflow: brief → draft → human polish → publish
  • Audience growth: SEO, social, partnerships, paid

Outcomes

What you’ll walk away with

Every outcome below is something a graduate can demonstrate on the last day of class — not a vague promise.

  • 01

    Plan, launch, and optimise a paid campaign end-to-end

  • 02

    Read GA4, Meta Ads Manager, Search Console data fluently

  • 03

    Build a marketing playbook for any business you touch

Syllabus

How the 4 weeks actually unfold

We move in deliberate phases. Each one builds on the last, so by week 4you’re working on real briefs — not still typing your first hello-world.

  1. W1

    Newsletter foundations

    Audience, voice, cadence, deliverability.

    You can…
    • Define your audience + voice
    • Pick a cadence you can sustain
    • Set up SPF + DKIM + DMARC
  2. W2

    Content production at scale

    AI-assisted workflow without losing voice.

    You can…
    • Build an AI workflow that 5x output
    • Maintain your voice in AI-assisted drafts
    • Produce a week of content in 90 mins
  3. W3

    Lifecycle + automation

    Welcome series, abandoned cart, win-back.

    You can…
    • Map a customer lifecycle
    • Build a welcome series
    • Automate win-back campaigns
  4. W4

    Audience growth + measurement

    SEO, partnerships, paid, referral.

    You can…
    • Run a referral program
    • Use SEO to grow newsletter signups
    • Measure subscriber lifetime value

Who this is for

A great fit if you’re…

  • SME owners who want to stop guessing on ads spend
  • Freelancers building a marketing stack to sell
  • Career switchers entering performance marketing

Tools you’ll use

The stack you’ll get fluent in

  • Meta Ads Manager, Google Ads
  • GA4, Search Console, Looker Studio
  • Mailchimp / Brevo, Notion

Format: 3 live sessions per week + real client campaigns in weeks 4–8.

FAQ

Questions students ask before joining

Will I run real ads?+

Yes — we provide ad spend credit during cohort and you'll run campaigns under supervision.

How big is the ad budget?+

$50–100 of practice spend per student during cohort, used on real test campaigns.

Do I need a business to enroll?+

No — we match students without one to Filenod's agency clients for live work.

Is it certifiable?+

You'll prepare for Meta Blueprint + Google Skillshop certifications during the cohort.

Also in Digital Marketing

Other courses in this track

Meta Ads & Google Ads

8 weeks

Course details →

SEO — Rank, traffic, conversions

8 weeks

Course details →

Next step

4-minute application. Quote in 24 hours.

Tell us about your background and goals. We’ll send the syllabus, fee plan, and a cohort that fits.

Apply for Email & Content Marketing →