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Digital Marketing

Meta Ads & Google Ads

Run campaigns that actually move the needle.

Duration
8 weeks
Format
3 live sessions per week + real client campaigns in weeks 4–8
Track type
Cohort
Open seats
3 across 1 cohort
Apply for this course →See cohort calendar

About this course

Why students take this

Paid advertising is where digital marketing actually moves the needle. This cohort makes you fluent in Meta Ads and Google Ads — the two platforms that ad-buying jobs and freelance gigs actually care about.

You'll run real campaigns with a small ad budget during the course, learn to read attribution reports, optimise creatives, scale winners, and kill losers. Graduates often start freelancing within 2 months of finishing.

Run real campaigns

  • Meta: audiences, creative testing, retargeting, advantage+
  • Google: Search ads, Performance Max, YouTube ads
  • Creative production: hooks, formats, copywriting
  • Pixel + conversion API setup (the parts that break first)
  • Reporting: weekly client-ready deliverables

Outcomes

What you’ll walk away with

Every outcome below is something a graduate can demonstrate on the last day of class — not a vague promise.

  • 01

    Plan, launch, and optimise a paid campaign end-to-end

  • 02

    Read GA4, Meta Ads Manager, Search Console data fluently

  • 03

    Build a marketing playbook for any business you touch

Syllabus

How the 8 weeks actually unfold

We move in deliberate phases. Each one builds on the last, so by week 8you’re working on real briefs — not still typing your first hello-world.

  1. W1

    Ad platform fundamentals

    Auction mechanics, attribution, audiences.

    You can…
    • Explain how ad auctions decide who wins
    • Understand attribution models
    • Set up a Business Manager + ad account
  2. W2

    Meta Ads — campaigns

    Objectives, audiences, placements.

    You can…
    • Set up a Meta campaign correctly
    • Use Advantage+ vs manual targeting
    • Understand auction signals
  3. W3

    Meta Ads — creative testing

    Hook, body, CTA. Static vs video.

    You can…
    • Brief + produce ad creative
    • Run A/B tests on creative
    • Identify winners + scale
  4. W4

    Google Search Ads

    Keywords, match types, ad copy, quality score.

    You can…
    • Set up a search campaign that converts
    • Write ad copy that beats competitors
    • Manage match types + negatives
  5. W5

    Performance Max + YouTube

    Newer Google formats.

    You can…
    • Set up Performance Max correctly
    • Use YouTube for upper-funnel
    • Feed PMax with quality assets
  6. W6

    Conversion tracking

    Pixel + Conversion API + UTMs.

    You can…
    • Install Meta Pixel + Conversion API
    • Set up Google conversion tracking
    • Debug attribution issues
  7. W7

    Reporting + optimisation

    Weekly client reports + decisions.

    You can…
    • Build a weekly ad performance report
    • Make data-driven optimisation decisions
    • Kill losers + scale winners
  8. W8

    Capstone client campaign

    Run a real campaign end-to-end.

    You can…
    • Set up + run a real client campaign
    • Deliver a performance report
    • Win a follow-on retainer

Who this is for

A great fit if you’re…

  • SME owners who want to stop guessing on ads spend
  • Freelancers building a marketing stack to sell
  • Career switchers entering performance marketing

Tools you’ll use

The stack you’ll get fluent in

  • Meta Ads Manager, Google Ads
  • GA4, Search Console, Looker Studio
  • Mailchimp / Brevo, Notion

Format: 3 live sessions per week + real client campaigns in weeks 4–8.

FAQ

Questions students ask before joining

Will I run real ads?+

Yes — we provide ad spend credit during cohort and you'll run campaigns under supervision.

How big is the ad budget?+

$50–100 of practice spend per student during cohort, used on real test campaigns.

Do I need a business to enroll?+

No — we match students without one to Filenod's agency clients for live work.

Is it certifiable?+

You'll prepare for Meta Blueprint + Google Skillshop certifications during the cohort.

Also in Digital Marketing

Other courses in this track

Email & Content Marketing

4 weeks

Course details →

SEO — Rank, traffic, conversions

8 weeks

Course details →

Next step

4-minute application. Quote in 24 hours.

Tell us about your background and goals. We’ll send the syllabus, fee plan, and a cohort that fits.

Apply for Meta Ads & Google Ads →