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Digital Marketing

SEO — Rank, traffic, conversions

Run campaigns that actually move the needle.

Duration
8 weeks
Format
3 live sessions per week + real client campaigns in weeks 4–8
Track type
Cohort
Open seats
9 across 1 cohort
Apply for this course →See cohort calendar

About this course

Why students take this

SEO is one of the highest ROI skills any digital business can have — and one of the hardest to fake. This cohort cuts through the noise and gets you actually ranking real pages.

By the end you will have audited a real site, fixed the technical issues, built an editorial calendar, and shipped link-building campaigns. You'll also know how to read Google Search Console, GA4, and tools like Ahrefs without getting lost.

Eight focused weeks

  • Technical SEO: crawl, index, site speed, schema
  • Keyword strategy: clusters, intent, internal links
  • On-page SEO: titles, meta, content templates
  • Off-page: link-building that doesn't get you penalised
  • Analytics: setting goals, tracking conversions, reporting

Outcomes

What you’ll walk away with

Every outcome below is something a graduate can demonstrate on the last day of class — not a vague promise.

  • 01

    Plan, launch, and optimise a paid campaign end-to-end

  • 02

    Read GA4, Meta Ads Manager, Search Console data fluently

  • 03

    Build a marketing playbook for any business you touch

Syllabus

How the 8 weeks actually unfold

We move in deliberate phases. Each one builds on the last, so by week 8you’re working on real briefs — not still typing your first hello-world.

  1. W1

    How search engines actually work

    Crawl, index, rank. The mental model.

    You can…
    • Explain crawl/index/rank in plain English
    • Identify the three pillars of SEO
    • Set up Search Console + GA4
  2. W2

    Keyword research

    Intent, volume, difficulty, clusters.

    You can…
    • Build a 100-keyword cluster
    • Map keywords to content types
    • Prioritise quick wins
  3. W3

    On-page SEO

    Titles, meta, headers, internal links.

    You can…
    • Optimise a page for a target query
    • Write click-worthy titles + metas
    • Build internal link structures
  4. W4

    Technical SEO

    Crawlability, speed, schema, indexing.

    You can…
    • Audit a site's technical health
    • Fix common indexing issues
    • Add structured data correctly
  5. W5

    Content strategy

    Editorial calendar, briefs, AI-assisted production.

    You can…
    • Plan a 12-week content calendar
    • Write SEO briefs that get used
    • Use AI without sounding like AI
  6. W6

    Link building

    White-hat tactics that work in 2026.

    You can…
    • Identify link prospects
    • Write outreach that gets replies
    • Build 5 high-quality links/month
  7. W7

    Analytics + reporting

    GSC, GA4, Looker Studio dashboards.

    You can…
    • Read GSC + GA4 fluently
    • Build a Looker Studio dashboard
    • Report SEO progress to a client
  8. W8

    Capstone audit

    Audit + improve a real site.

    You can…
    • Deliver a full SEO audit
    • Write a 90-day roadmap
    • Present findings to a stakeholder

Who this is for

A great fit if you’re…

  • SME owners who want to stop guessing on ads spend
  • Freelancers building a marketing stack to sell
  • Career switchers entering performance marketing

Tools you’ll use

The stack you’ll get fluent in

  • Meta Ads Manager, Google Ads
  • GA4, Search Console, Looker Studio
  • Mailchimp / Brevo, Notion

Format: 3 live sessions per week + real client campaigns in weeks 4–8.

FAQ

Questions students ask before joining

Will I run real ads?+

Yes — we provide ad spend credit during cohort and you'll run campaigns under supervision.

How big is the ad budget?+

$50–100 of practice spend per student during cohort, used on real test campaigns.

Do I need a business to enroll?+

No — we match students without one to Filenod's agency clients for live work.

Is it certifiable?+

You'll prepare for Meta Blueprint + Google Skillshop certifications during the cohort.

Also in Digital Marketing

Other courses in this track

Email & Content Marketing

4 weeks

Course details →

Meta Ads & Google Ads

8 weeks

Course details →

Next step

4-minute application. Quote in 24 hours.

Tell us about your background and goals. We’ll send the syllabus, fee plan, and a cohort that fits.

Apply for SEO — Rank, traffic, conversions →